Cultural innovation for industrial SMEs

Create freedom. Increase learning ability.

In two days, we work with you to identify your blockages and cultural patterns. We then define areas for action and the communication architecture, anchoring your transformation project in your company in a sustainable manner.

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2 days,

... to a shared vision.

Together, we make your purpose and your WHY visible, giving you orientation.

12 weeks,

... to measurable progress.

We empower your company to demonstrate initial behavioral changes with measurable cultural KPIs.

0 risk,

100% process control.

With transparent transformation planning, communication architecture, and continuous learning loops, we ensure collective security in the process.

20+ years

experience for scale-ups and industrial SMEs.

More than ten experts in our network with experience in transformation projects and organizational development.

Solution fit

When cultural innovation is the right answer

Our cultural innovation solutions are right for you, if you...:

feel that silos, handovers, or “error avoidance” are slowing down collaboration and speed.

experience that you make decisions too slowly and responsibilities are unclear.

find that agility and new work are not yet effective routines for you.

want to give leadership more direction through a mission statement and resilient action.

Deliverables & impact

Concrete results: How we enable cultural change

Cultural analysis & reflection

You will gain a clear picture of your current culture, including blockages, strengths, and patterns that promote or hinder innovation.

Ensure your purpose and values matter

A jointly developed WHY and shared values that provide orientation and are noticeable in everyday life.

Initial cultural interventions

From dialogue formats to mini-interventions: small experiments with great symbolic power that quickly generate momentum.

Evaluated progress and culture loop

Bi-weekly checks with clear KPIs and feedback loops show what works and where the next iteration should start.

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That's how we work

Clear plan. Make culture visible, change behavior, measure impact.

Prozess-Loop Kulturinnovation
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Process loop

Cultural innovation

Phase 0

Culture Check-up (optional, 1 week)

What we do: Top-level Analysis: Where does your culture stand today, how supportive is it to innovation?
Output: Initial hypotheses, conversation starters for leadership & teams.

Phase 1

Understanding culture (2-3 weeks)

What we do: Cultural deep-dive, make patterns and behaviors visible - what strengthens, what slows down.
Output: Culture profile, blockages & drivers map, initial areas for action, culture team established.

Phase 2

Defining focus areas (2 weeks)

What we do: Prioritize together where change will have the greatest impact.
Output: 2–3 prioritized culture areas, clear roadmap for change and interventions, roles and responsibilities.

Phase 3

Bringing culture to life (4–8 weeks)

What we do: Launch initial interventions – new routines, bold experiments, tangible quick wins.
Output: Tangible changes, visible commitment, communication of successes, momentum for further steps.

Phase 4

Learning & consolidating (ongoing)

What we do: Review impact, gather feedback, start next loops.
Output: Sustainable anchoring, continuous further development.

Stage 1

Develop understanding

What we do: Sharpen the starting position and goals, clarify expectations, get the team on course together.

practices: Stakeholder mapping, target image, portfolio check-up, constraint check.

Output: Clear project mandate, defined success criteria, motivated core team with ownership.

What our customers and business partners say

” Competence, energy, northern German clarity and always a healthy pinch of humor on board — that's what working with Niels feels like. Together, we have developed a management program, where his many years of management experience,

Attitude and emotional intelligence are very well received in our joint customer projects. In short — a creative and targeted collaboration. ”

Jan Weller
CEO, Red Pepper

“We wanted to create a basis for our product management in the future for product development and marketing. With expertise, competence and highly interactive training and workshop, Niels has enabled us to formulate European customer needs much more clearly in terms of product requirements.

Today, we have a tailor-made business plan template, on the basis of which we professionally position our requirements within the Group and plan our marketing. ”

Andreas Thamm
Marketing Director of Industrial & Automotive, ROHM Semiconductor

” With a lot of energy, empathy and creativity, Niels led the marketing team of a medium-sized hidden champion through a complex change project towards digital marketing.

Together with other external experts, we were always involved in the project in the right places. In just 7 months, the joint team was able to completely renew the old website — more modern, dynamic and with a new target group focus. ”

Christian Hammer
CEO, Nobit oHG

“In a global project, the task was to evaluate how Industry 4.0 and digital business models could become further revenue models for an international semiconductor company.

With a lot of energy, expertise and commitment, Niels, together with us and a global team, developed and tested five valid business model proposals including an operating model within 6 months, which have enabled new access to industrial markets. ”

Ingo Franke
Partner, EY

” Our company was undergoing a transformation process. Niels was not only responsible for marketing and product management, but also shaped the entire company and guided it through the process. With passion and clarity, he has also completely redesigned our brand identity and made our vision, mission and values tangible for everyone through inspiring workshops. He not only changed the company, but also the people who worked with him. Thank you so much for the great support. ”

Sebastian Hilscher
CEO, Hilscher Society for System Automation mbH

“With Niels and Inxelerate, we have a partner who supports the integration of artificial intelligence into companies with strategic expertise in innovation and transformation. The combination of our AI platform and results-oriented advice helps decision makers to recognize and tap into the potential of AI for their own company. ”

Alina Engel
Head of Business Development, Zive

” A great trainer with a great personality and lots of experience! Niels succeeded in presenting complex topics relating to innovation and leadership in an understandable and interactive way. The mix of empathy, humor and sovereignty inspires and sweeps you away. The training on innovation was super insightful, motivating at the same time and also made you want to implement what you had learned immediately. Absolute recommendation for all leadership teams that really want to make a difference. ”

Patrick Gromm
Founding Partner, TAM Academy GmbH
Contact

The next step is small. The effect is great.

Book a free initial consultation (30 min) now. Together we discuss goals & fit. Result: Next Steps + rough time/budget framework.

niels trapp
Niels Trapp

Founder of Inxelerate

Let's get started — I look forward to hearing from you!

faqs

Good questions,
great answers

Here you will find answers to frequently asked questions about our services and innovations. We are also happy to answer your questions directly – book a free initial consultation now.

What exactly does “cultural innovation” mean?

Cultural innovation means first and foremost making existing patterns visible. Culture cannot be imposed. Through new routines, values, and meaning orientation, as well as changed behavior, changed decision-making premises, and programs, change becomes tangible, and the positive experience of this then gives rise to new behavior. We work with you to create conditions that support a lasting behavioral change and new positive experience. This gradually results in a changed culture.

How quickly are the first effects visible?

After just two days of cultural workshops, you will see a clear picture of your cultural strengths and blockages. Mini-interventions - known as “culture hacks” - use simple measures to create noticeable and tangible changes in everyday life within a few weeks. For example, you can set up a (digital) purpose wall where employees share stories where the purpose impacts their business doing posivitely - this strengthens identification. Or you can ask in each team meeting to share a “mistake” along with the “learning” gained from it. This strengthens psychological safety.

How do you involve managers?

Leadership is the number one lever for cultural change. That's why we work closely with company management from the outset, developing shared mission statements and reflecting on behaviors. Without role models in leadership positions, cultural change cannot take root in the long term.

What role does HR play in this process?

Personnel development is a driver and enabler: we involve HR in all phases from the outset - from analysis to measures to consolidation. HR is a partner in the transformation, not just a companion.

How do you deal with skepticism or resistance?

Resistance is normal. That's why we start small, with pilot measures and interventions that make success and meaning tangible. In this way, acceptance grows gradually through participation and growing positive experiential knowledge.

How does your approach differ from traditional change programs?

We work systemically and observe patterns of communication, organizational behavior, and decision-making. Culture develops in loops - through observation, intervention, reflection, and re-adjustment. This is not a one-time campaign; rather, we work with you to design a dynamic organizational learning process.