Product innovation

Created along user needs. Built for the market.

We systematically renew your product portfolio: prioritizing opportunities, reducing risks, strengthening product management - in 8 weeks to a marketable MVP.

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5 days,

... to a testable prototype.

With our Innovation Sprint, you can develop product ideas and a prototype, including a test plan, in just one working week.

8 weeks,

... to MVP launch.

Together, we develop a ready-to-launch MVP based on user feedback, testing, and design and technical expertise.

0 risk,

100% process control.

Build-test-learn instead of gut feeling: we validate product ideas in a user-centered way with a transparent process and decision gates.

20+ years

Experience for Scale-ups and industrial SMEs.

More than ten experts in our network with experience in data-centric product innovation.

Solution fit

When it's time for product innovation

Our product innovation solutions are right for you, if you...:

feel that user needs are changing and your products need to be adapted.

recognize through feedback, NPS, or complaints, that your product needs to be refined.

want to expand your portfolio with new trends and technologies - from SaaS and PaaS to AI services portfolios.

notice that your time-to-market is too long or your go-to-market is stalling.

Deliverables & impact

Concrete results: This is how we validate your product ideas and enable growth

Validated user problems & market potential

Product developments that meet real needs and create competitive advantages.

Marketable product concepts & feature prioritization

Marketable ideas, structured according to benefits, costs, business impact and ROI.

Prototypes & learning loops

Tangible models that incorporate user feedback and market reactions.

Decision-ready business cases

Go/no-go recommendations with KPI dashboard, budget corridor, and decision gates.

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Our approach

Clear plan. Designed with user mindset. Developed for the market.

Delivery Product Management Cycle Discovery Product Innovation Cycle
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Phase 0

Develop an understanding (approx. 1 week)

What we do: Sharpen the starting point and goals, clarify expectations, get the team on the same page.
Output: Clear project assignment, defined success criteria, motivated core team with ownership.

Phase 1

User & market monitoring (approx. 1-2 weeks)

What we do: user questionnaires, capture market and competition signals, make real problems visible.
Output: Insight map, jobs-to-be-done, hypothesis clusters, initial personas.
Milestone: Decision gate – approval of problem and target group focus.

Phase 2

Innovation focus (approx. 1 week)

What we do: Consolidate findings, prioritize key questions, define opportunity areas and decision logic.
Output: Focus areas, opportunity statements, success criteria as a basis for decision-making.

Phase 3

Develop ideas (approx. 1-2 weeks)

What we do: Work divergently, generate, consolidate and prioritize ideas - cross-functional.
Output: Idea pool, 3 top concepts, documented assumption log.

Phase 4

Build prototypes (approx. 3-5 weeks)

What we do: Make ideas tangible, from clickable mockups to initial functional prototypes.
Output: Prototypes, test design & KPI measurement plan, recruitment of reference customers.

Phase 5

Test & learn (iterative, 2-4 weeks per loop)

What we do: Test prototypes with reference customers, incorporate feedback, adapt business cases.
Output: Validated assumptions, KPI snapshot, documented learnings.
Milestone: Decision gate - go/no-go for MVP implementation.

Phase 6

Delivery: continuous learning from marketing measures

What we do: Rollout planning, empower product management, establish KPI tracking
Output: strengthened role of the product manager, measurable business actions, PLM structure

Delivery

Product management cycle

Discovery

Product innovation cycle

Stage 1

Develop understanding

What we do: Sharpen the starting position and goals, clarify expectations, get the team on course together.

practices: Stakeholder mapping, target image, portfolio check-up, constraint check.

Output: Clear project mandate, defined success criteria, motivated core team with ownership.

What our customers and business partners say

” Competence, energy, northern German clarity and always a healthy pinch of humor on board — that's what working with Niels feels like. Together, we have developed a management program, where his many years of management experience,

Attitude and emotional intelligence are very well received in our joint customer projects. In short — a creative and targeted collaboration. ”

Jan Weller
CEO, Red Pepper

“We wanted to create a basis for our product management in the future for product development and marketing. With expertise, competence and highly interactive training and workshop, Niels has enabled us to formulate European customer needs much more clearly in terms of product requirements.

Today, we have a tailor-made business plan template, on the basis of which we professionally position our requirements within the Group and plan our marketing. ”

Andreas Thamm
Marketing Director of Industrial & Automotive, ROHM Semiconductor

” With a lot of energy, empathy and creativity, Niels led the marketing team of a medium-sized hidden champion through a complex change project towards digital marketing.

Together with other external experts, we were always involved in the project in the right places. In just 7 months, the joint team was able to completely renew the old website — more modern, dynamic and with a new target group focus. ”

Christian Hammer
CEO, Nobit oHG

“In a global project, the task was to evaluate how Industry 4.0 and digital business models could become further revenue models for an international semiconductor company.

With a lot of energy, expertise and commitment, Niels, together with us and a global team, developed and tested five valid business model proposals including an operating model within 6 months, which have enabled new access to industrial markets. ”

Ingo Franke
Partner, EY

” Our company was undergoing a transformation process. Niels was not only responsible for marketing and product management, but also shaped the entire company and guided it through the process. With passion and clarity, he has also completely redesigned our brand identity and made our vision, mission and values tangible for everyone through inspiring workshops. He not only changed the company, but also the people who worked with him. Thank you so much for the great support. ”

Sebastian Hilscher
CEO, Hilscher Society for System Automation mbH

“With Niels and Inxelerate, we have a partner who supports the integration of artificial intelligence into companies with strategic expertise in innovation and transformation. The combination of our AI platform and results-oriented advice helps decision makers to recognize and tap into the potential of AI for their own company. ”

Alina Engel
Head of Business Development, Zive

” A great trainer with a great personality and lots of experience! Niels succeeded in presenting complex topics relating to innovation and leadership in an understandable and interactive way. The mix of empathy, humor and sovereignty inspires and sweeps you away. The training on innovation was super insightful, motivating at the same time and also made you want to implement what you had learned immediately. Absolute recommendation for all leadership teams that really want to make a difference. ”

Patrick Gromm
Founding Partner, TAM Academy GmbH
Contact

The next step is small. The effect is great.

Book a free initial consultation (30 min) now. Together we discuss goals & fit. Result: Next Steps + rough time/budget framework.

niels trapp
Niels Trapp

Founder of Inxelerate

Let's get started — I look forward to hearing from you!

faqs

Good questions,
great answers

Here you will find answers to frequently asked questions about our services and innovations. We are also happy to answer your questions directly – book a free initial consultation now.

How long does it take to see the first results?

After just 5 days, you will receive validated product ideas and prototype sketches. Within 8 weeks, you can enter market validation with an MVP (minimum viable product).

Who should be part of a core team?

Ideally, 2–3 people from product management, sales/marketing, development/UX, or IT. It is crucial that market perspective and implementation capability are equally represented.

What role does top management play in this process?

Management sets priorities, allocates resources, and makes decisions at milestones (go/no-go). The operational work is carried out by the interdisciplinary project team.

How do you ensure that ideas are also economically viable?

Every idea is not only tested qualitatively, but also quantitatively: business cases, cost-benefit analyses, and KPI sets provide decision-making maturity. Customer and user interviews and tests provide early market feedback.

What sets you apart from internal innovation or R&D teams?

We bring an external perspective, methodological expertise, and speed to the table. And we create a framework in which internal teams can work with scope and focus. In this way, we complement your existing strengths.